Ivan Thompson -- a.k.a Cowboy Cupid: a crusty, can-do cowboy gone from the bridle business to the bride business. He'll lasso you a heart if you just say yes but has a tough time hanging on to his own wife. More...
	Chayo -- a feisty Mexican woman who was the love of Ivan's life -- a wild horse even Ivan couldn't control, but who he nevertheless married twice and divorced once.
	Rick -- a prospective groom-to-be. A Texan truck driver burned by an American wife, he's now looking for a lasting love - without borders - the second time around.
	Francis -- An independent-minded, hard-working young woman from central Mexico, looking for a man who will love her forever.
	James -- a chain-smoking, well-to-do Texan used car dealer looking for his fourth bride.
	Veronica -- a successful, educated businesswoman from Puebla, one of Mexico's prosperous middle class regions. Veronica wants more than just a match.
	Lee -- disabled veteran who believed he'd live out his days as a recluse, until Ivan introduced him to Irmalinda, who introduced him to half of Casas Grandes, Mexico.
	Irmalinda- The cowboy's former Mexican laundry lady (45) . He matched her to Lee (70): Bingo! Living happily-ever-after in Mexico.
	The citizens of Columbus, New Mexico, their mayor (Martha), Their judge (Javier), the people of Palomas, Mexico, the families in Torreon, Mexico and Marshall, Texas.
	The village of El Willy -- 4 hours from the nearest paved highway, without any modern conveniences, but the people here are as sophisticated and as self-confident as any you will meet.
	The Border -- that ethereal line that separates two cultures, two countries, two languages, but not two hearts.